In 2019 we worked on defining the narrative “Energy for Life” delivering a clear brand proposition that allowed ADNOC to confidently communicate the value the company brings to the UAE.
The Energy for Life campaign was ADNOC’s first-ever consumer-facing brand campaign, highlighting the numerous ways in which ADNOC helps to enhance the community’s quality of life. This was a truly integrated campaign delivered across multiple touchpoints (print, digital, OOH, radio activations) and a 95-second video commercial – directed by renowned Emirati Director Ali Mostafa – featuring a cross-section of inspiring Emiratis, from diverse industries and sectors, was broadcast across TV, in cinemas and on social and digital platforms.
The Energy For Life proposition was further supported by a series of complementary brand partnerships, such as the ADNOC Abu Dhabi marathon and the Formula 1 Abu Dhabi Grand Prix, and brought to life by our creative.
The results speak for themselves. In 2022 ADNOC’s brand value rose 19% to $12.76 billion and Brand Finance recognized ADNOC as the most valuable brand in the UAE for the fourth consecutive year.