Mubadala partners with leading companies and brands around the world to realise opportunities for knowledge transfer and economic diversification. The new brand tells the story of how they have partnered with the world creating mutually beneficial partnerships and collaborations that embody the spirit of the company name in Arabic (exchange).
At first glance the new wordmark and icon identify a dynamic and energetic world-class investment company, however when an Arabic speaker views the icon they will see that it also spells the company name in Arabic. The brand is inherently bi-lingual, creating a clean and sophisticated look and feel.
The brand was launched following a teaser campaign which introduced the brand story and vocabulary.